The birth of the modern political campaign
The Triumph
of William McKinley: Why the Election of 1896 Still Matters by Karl Rove
This is the year for politics, judging candidates,
and deciding who will be the next president. Karl Rove’s newest book The Triumph of William McKinley was
released in paperback just in time for the Republican National Convention in
Cleveland Ohio. In this fascinating history, Rove describes how McKinley ran
the first modern political campaign using newspapers, social networking, and
public opinion. Wait a minute! McKinley campaigned for president in 1896, stomping
and barnstorming for votes at the Republican National Convention in Chicago,
then on to the White House. Today’s politicians still campaign using McKinley’s
techniques.
Read about this staunch Republican, an Ohio native,
a US Representative, Ohio Governor, and the last president to have served in
the Civil War. He was a master at working the political machine, at networking,
and currying favor across the state and later the country. McKinley stood for
protectionism, for keeping import tariffs high and buying American. As a
politician, he weathered the Depression of 1873 and the Panic of 1893, long
years of unemployment, failed banks, and failed businesses in the midst of
rising monopolies and industrialization. Sound familiar? McKinley faced many of
the economic problems we face today and he campaigned successfully throughout
it all.
You don’t have to be a Republican to read this
book. Rove’s book is fascinating no matter your political persuasion. Election
buffs will love the political wrangling, horse-trading, and maneuvering.
Historians will delight in the history of political, economic, and societal
issues of the United States from the end of the Civil War to the end of the
century. Readers will savor the details Karl Rove provides about this
Progressive Era politician who is still relevant in the 21st
century.
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