Over
the past few years, I’ve been reviewing books regularly for our local
independent bookstore. That means I’m often reading and reviewing books before
they hit the market. “What?” you ask. “You get to read books before they come
out? How does that work and what is it like?”
It’s
often strange to be reading books before they launch but after five years of reviewing
for the bookstore, I’ve gotten used to it.
First
of all, I’m reading lots of reviews as I always have. That’s what librarians do,
they read reviews, decide what fits their patrons’ reading interests.
Librarians and booksellers order books, often months before they come out so
they are ready for reading on launch day. With that in mind, I get to sort
through upcoming books (ARCs) the bookstore gets and decide what I want to
review months before the book comes out.
What’s
an ARC? ARCs are Authorized Review Copies or Advance Reader Copies. There are
also eARCs, same thing just digital. Publishers print copies of the books
before they are ready for distribution (three to six months ahead of time) and
send these ARCs to libraries, booksellers, and to magazines, newspapers, and
journals for review.
The
thing about ARCs is they aren’t quite ready for mass distribution. Pictures,
maps, indices, bibliographies, bios, and more can be missing. Early ARCs may be
missing page numbers in tables of contents and even page numbers themselves.
As a
reviewer, you have to remember that the ‘extras’ will be in the official,
published version. Glaring errors may be caught, grammatical and spelling
errors may still be with the final version and that’s frustrating. Of course,
there are disclaimers and notices that remind reviewers not to quote from the
ARC.
ARCs
come in all shapes and sizes, in all varieties. Some publishers are known for
providing the cover art, others keep the covers plain vanilla although that
trend seems to be going away. Academic publishers don’t usually send out ARCs
unless they are distributing fiction and even then, they may not print ARCs. You
have to realize that there is a cost for setting up the book to print, so the
smaller the press, the less likely they are to run ARCs.
Cool
things to learn from ARCs are the number of copies for initial runs; marketing
segments and publicity campaigns; social media blitzes; and sometimes the
number of ARCs available for review. The ARC might include age group, lists of
additional items not included in the ARC like maps and endpaper designs. Almost
all include the range of formats (ebook, print, audio), launch date, and the
price.
As a
reviewer, it is great fun to read books as they are coming out, to read the
hype in ads and promotions by the publishers, and then experience the book
itself. Of course, reviewers end up with lots of books to populate their
shelves and share with their friends. The only drawback, and it’s a small one,
is you cannot sell ARCs which means lots of books that end up in Little Free
Library boxes.
It turns out that
ARCs are only about 70 years old. Before that, reviewers had to get their books
already printed and ready for public consumption. Now I’m really curious about
the rationale behind ARCs. Do you want to know more about ARCs? Here’s an
article about ARCs and their beginnings.
https://lopezbooks.com/articles/about_uncorrected_proofs/